Tools for Content Creation: Starting Small and Building Big

When you’re just starting your content creation journey—whether as a small business owner, a budding influencer, or someone simply exploring the digital space—you don’t need to break the bank on fancy equipment. Here's a list of tools I personally use and recommend to help you create quality content while keeping it simple and budget-friendly.

1. Your Smartphone

I currently use a refurbished iPhone 13 for my business. Before this, I rocked an iPhone XR for years. The key takeaway? You don’t need the latest and greatest phone to get started. The camera you already have in your pocket is likely good enough to produce excellent content.

2. Lighting

Natural light is your best friend. I primarily record during the daytime with my blinds open for soft, even lighting. If you’re recording in dimly lit spaces or at night, consider investing in an affordable ring light. Here’s the one I’ve been using for years, and it works perfectly fine: Ring Light - Amazon.

If you’re not ready for a ring light, even a simple lamp can do the trick. Creativity and resourcefulness go a long way here!

3. Sound

Your phone's built-in mic can work well when you’re starting out, but if you’re looking for cleaner audio quality, a small investment can make a big difference. I recommend this affordable mic: Clip-On Mic - Amazon. It’s easy to use and ensures your audio is crisp and professional.

4. Tripod

A stable shot is a must for professional-looking content. I use this budget-friendly tripod: Tripod - Amazon. It’s sturdy, adjustable, and gets the job done. Before making any purchases, always read the reviews and start small with products in the $20-$30 range. Once you’ve been consistent for six months and are ready to invest more in your craft, you can upgrade to higher-quality equipment.

5. Graphic/Video Editing Tools

• CapCut: A fantastic, user-friendly video editing app. It’s free, but if you’re ready to unlock extra features, there’s a paid version too. CapCut

• Canva: Perfect for creating graphics and adding flair to your videos. They offer both free and paid options. Canva

A Note on Investments

You don’t need to go all-in on expensive gear right away. Give yourself time to find your groove and see if content creation is something you genuinely enjoy. Start small, stay consistent, and reward yourself with upgrades once you’ve proven your commitment.

Need Help? Let’s Chat!

If you’re feeling stuck or unsure about where to start, I’m here to help! Click the button below to schedule a consultation. Whether you need a social media audit, consulting on where to go next, or help managing your platforms, I’ve got you covered. Let’s make your content shine!